Strategy & Execution

Digital Optimization

Harness the strategic potential of your digital assets

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Are you maximizing your digital potential? 

Tap the full power of your organization's current capabilities through comprehensive Digital Optimization.  

Why partner with McChrystal Group to perform digital optimization? 

  • Identify and correct the process inefficiencies impeding strategy execution. 

  • Maximize the strategic impact of the digital touchpoints on your customers' journey. 

  • Ensure your digital strategy can grow and adapt with the organization's needs. 

Your digital assets can accelerate the fulfillment of your organization's strategy if they are leveraged right. Let us help you make sure they are. 

 

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Our organization transformed its internal communications strategy and execution with the expertise of the McChrystal Group. Before this transformation, we had several underutilized technologies and communication resources. The result was more than just an intranet; it became a true online community for all employees, regardless of their physical location, seamlessly integrated into their daily work tools."

Chief Communications Officer
Education System
 

 

McChrystal Group specializes in helping organizations achieve their strategic goals through comprehensive digital optimization.

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Tech Assessment

We begin with a thorough assessment of your current digital capabilities and strategic objectives. This involves: 

  • Digital Maturity Analysis: Evaluating your existing digital tools, processes, and performance metrics. 

  • OKR Goal Setting: Defining clear, measurable OKRs aligned with your business goals. 

  • Change Management: Proactive planning centered around the organization's mission and people.

 

Tailored Digital Strategy

Based on our assessment, we develop a customized digital strategy that aligns with your organizational goals. Our strategy includes: 

  • Aligning Strategy: Connecting leadership intent with stakeholders. 

  • Technology Roadmap: Outlining the digital tools and platforms that will drive your strategy. 

  • Process Optimization: Identifying and improving inefficiencies in your current processes. 

  • Customer Experience: Enhancing the digital touchpoints that impact your customers' journey. 

 

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Implementation & Execution

We support you through the entire implementation process to ensure seamless execution of your digital strategy: 

  • Project Management: Providing expert project management to keep initiatives on track and within budget. 

  • Technology Integration: Ensuring all new digital tools and platforms are seamlessly integrated with your existing systems. 

  • Change Management: Guiding your team through the transition with training and support. 

 

Continued Improvement

Digital optimization is an ongoing process. We help you stay agile and responsive to changes in the digital landscape through: 

  • Performance Monitoring: Implementing metrics and dashboards to track the success of your digital initiatives. 

  • Feedback Loops: Using active data collection and passive analytics to see what, who, and how technology is being adopted and applied.

  • Regular Audits: Conducting periodic reviews to identify new opportunities for optimization. 

  • Scalability Plans: Ensuring your digital strategy can grow and adapt with your business. 

 

Case Study

Transforming Internal Systems: Creating a Unified Site for Enhanced Member Consistency 

A  consumer protection and business accreditation nonprofit serving nearly 100 local and regional affiliates sought to modernize its operations through a comprehensive digital optimization, primarily focusing on migrating from its existing unstructured and traditional intranet to a unified, user-friendly platform to ensure consistency throughout interactions and service delivery with its customers.

Approach: The organization recognized its role as a model for its member associations and aimed to modernize its processes to promote transparency, streamlined collaboration, and easier information sharing. 

Technology Stat


Results 

Rapid Implementation: The agile approach enabled rapid implementation within months, managing limited resources effectively and causing minimal workflow disruption.  

User Adoption: Approximately 1,600 users within the organization now utilize the new solutions, with nearly 40,000 visits to the site every month.  

Single Platform Simplicity: The use of Microsoft 365 applications streamlined communication habits organization-wide and ensured the entire organization was communicating effectively and efficiently.   

Data-Driven Decision Making: The integration of PowerBI dashboards and automated processes provided robust business intelligence capabilities, enabling data-driven decision making and information gathering in real time, resulting in alignment with best practices across all member associations. 


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We’d love to learn more about you, your team, and your challenges.
Our team is ready to help.

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